VALTRA
Event agency Tapaus was looking for a partner for their client, Valtra, after live events were canceled in the summer of 2020. The objective was to launch Valtra’s new G-series tractor across Europe.
VALTRA
Event agency Tapaus was looking for a partner for their client, Valtra, after live events were canceled in the summer of 2020. The objective was to launch Valtra’s new G-series tractor across Europe.
Challenge
Events canceled, but the launch is approaching
How to execute a live event and simultaneously launch a new product line in a virtual showroom?
Solution
Virtual showroom launch
Based on Tapaus' preliminary plan, we decided to execute the launch using a virtual showroom and online event, leveraging the latest digital 3D and 360° service platforms.
Implementation
Immersive virtual event and showroom
In this two-day virtual spectacle, Kuubi was responsible for all necessary web services’ creative design, 2-3D implementation, and coding. This achievement would not have been possible without the seamless collaboration between the client, Tapaus and Kuubi, as well as their unwavering dedication and positive mindset.
“The virtual showroom is a completely innovative visual interface for customers. The design is fresh, and the showroom provides an excellent interactive customer experience. Thanks to Kuubi’s team for the incredible design and implementation of the showroom!”
- Pamela Engels, Valtra
Results
190 press representatives, 3,800 dealers, and 13,800 customers participated in the event.
The first order was received within 2 hours.
The entire product line was ordered within a week.
