METSO
Metso needed a solution for the presentation and launch of the Nordtrack™ and Lokotrack® product families. Kuubi designed and created a virtual showroom, which has been expanded over the years.
METSO
Metso needed a solution for the presentation and launch of the Nordtrack™ and Lokotrack® product families. Kuubi designed and created a virtual showroom, which has been expanded over the years.
The challenge
Experiential virtual exhibition space
Metso wanted to create a solution to showcase and launch the NordtrackTM and Lokotrack® product families.
The solution
Virtual showroom - Liveroom
We designed a service for a client, and it was given the name Liveroom. The products were visualised with 3D graphics in a virtual environment, with a dedicated section for launch events.
The production
Content updateability on Storyblok
Kuubi carried out the design and implementation of the service. From the start, Liveroom was designed to be scalable: the first version was launched with the launch of Nordtrack™ products in spring 2021, and the space was expanded with the Lokotrack® product line in late 2021. There has even been a live event in Liveroom.
For easy tracking, the service was integrated with Metso’s backend systems. The Liveroom graphics were also used extensively in the product marketing campaigns.
When only the best will do
“Virtual showroom is a totally new customer experience for our vast global aggregates community with a realistic touch and feel. We started off with the Nordtrack™ Liveroom and expanded with the Lokotrack® Liveroom – all built in one year together with new online launch events. A big thank you to Kuubi for their digital marketing design and execution skills! Kuubi was easy, fast and fun to do business with, always having our customer experience foremost in mind.”
- Helena Lindfors, Metso project manager
Award winning Liveroom
Silver in Virtual / Remote Experience -category at 2023 Vega Digital Awards.
