MAJ
The new beauty company MAJ brings services to customers. We designed a campaign to promote a new way of working and attract talent to MAJ’s top team.
MAJ
The new beauty company MAJ brings services to customers. We designed a campaign to promote a new way of working and attract talent to MAJ’s top team.
The challenge
How to make MAJ better known?
MAJ offers a whole new way to work in the beauty and wellness industry. Through MAJ, professionals can bring their services to customers flexibly and easily. The challenge was to tell industry professionals – potential MAJ clients – that working with MAJ is a cooler, more inspiring and more productive way to work in the industry. With MAJ, you can be among the first to do something new.
The solution
Combining trendiness and an easygoing style
We wanted to promote MAJ in a big way to build up name recognition and interest among our target audience. MAJ’s strengths are a distinctively self-confident and easy-going attitude, which we wanted to keep in everything we produced. We also launched a new Finnish verb, "majtata".
The production
Do it MAJ way!
The visual scheme for display and social media advertising was inspired by the style of fashion magazines, but with clear references to the beauty industry added in. Radio advertising was a straightforward way of addressing a target group that spends a lot of time listening to the radio while working. Do it MAJ way!